The intervention of objects through art is the practice of transforming the everyday to create new forms of interpretation and meaning; this action has become valuable for reflecting the reality and culture of a society.

Taller Jacobo & María Ángeles has decided to engage in tuning reality, intervening in various objects, and contributing to the reconstruction and appropriation of reality. This is how #TuneoTJYMA becomes a line of work in which cars and other objects have been intervened to translate our worldview in different ways.

This time we do it for the helmet of Mexican racing driver Patricio O'Ward, who participates in the Indianapolis 500, also known as Indy 500, one of the oldest motor events of its kind.

For Pato O'Ward's helmet, the Jacobo & María Ángeles Workshop used traditional elements of Zapotec culture that have distinguished the work of this family project for years. As a sign of protection, the house element was used, the rattlesnake represents the highest power, the sun is hope, the fish alludes to respect, the ant is synonymous with work, the wind is movement, the sheep represents strength, while the labyrinth alludes to the search.

We believe that Patricio O'Ward will wear this helmet with pride and the passion that distinguishes him, honoring Zapotec culture and representing Mexico in every mile he crosses.